Five Essential Branding Services You Need When You’re Just Starting Out
All successful businesses (we know) have one thing in common - a solid brand that distinguishes them from their competition. There are several layers to building a strong brand. And some of these steps can take months, years to establish.
To save you from the overwhelming thought of figuring out where to start, we’ve compiled a list of the five must-have branding services for every entrepreneur. Ready?
First things first, you absolutely need a well-designed logo. Think of your logo as your profile picture on your favorite social media platform except, the platform your business is going to be on is the corporate world. You don’t want to present something sub-par. If your logo looks unprofessional, your customers are likely to question the authenticity and standard of your business.
No one can present your business as best as you can, but there is only so much you can say before people start to tune out. You need an official document that serves as a professional introduction to your business and represents your company’s professional image. Corporate profiles are useful for communicating your brand story to potential customers and investors.
Websites are effective in helping you build credibility for your business and serve as a resource for customers to get information about your company. Many businesses exist without websites because they don’t understand the value of it or choose to ignore it. But you’re not one of those guys. As a business owner, you want your business to thrive and are willing to do what it takes to make it stand out in the market. Right?
This is a no-brainer. Call cards are a handy resource to have at a networking event. Your Twitter page may have a large following but is that really where you want your next investor or partner reaching out to you? Business cards show you are a professional serious about your business and are the easiest way to convey the necessary information about your company like your contact info.
To put it simply, a brand guide is a detailed document that describes and defines basic ground rules on how the various elements of your brand can be used across all online and offline marketing channels. Take a look at these ten brand examples note how these businesses don’t compromise on standards when it comes to their branding guidelines.
Now that you possess the ultimate insight on the five essential branding services you need to consider for your business, where would you like to start?