How Our Rebrand Supercharged Client Engagement

"Your brand is the single most important investment you can make in your business." — Steve Forbes

I’ve been with Workspace Global long enough to remember when our logo was designed, using a laptop that constantly overheated. It worked back then because like many businesses in their early stages, we were more focused on building the thing than branding it.

But growth comes with clarity. And somewhere along the way, it became obvious that our visual identity didn’t reflect the scale or sophistication of what we’d become.

We had launched new services. Expanded across borders. Worked with some of the most brilliant startups and organizations in Africa and beyond. Internally, we had grown up...but our brand hadn’t kept up. So, we made the bold decision to rebrand from the inside out.

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A brand should evolve with you

Before we changed anything, we asked questions. We surveyed clients. We checked in with team members. We looked at what competitors were doing, and what we weren’t.

What we discovered was sobering. Many people didn’t understand the full scope of what we offered. Some assumed we only worked with local clients. Others didn’t even recognize us as a design agency. That wasn’t their fault. It was our identity not doing its job.

We didn’t want a cosmetic change. We wanted something that would capture the heartbeat of Workspace Global today: a design company rooted in Africa, creating for the world.

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Rebranding from the inside out

Our design team went deep. They explored African patterns, international design trends, and color systems that could express both creativity and credibility. We refined our logo, sharpened our messaging, rebuilt our website, and aligned every visual asset with our mission: to help bold companies grow with great design.

We made intentional choices. A richer color palette to reflect depth and confidence. Simpler typography for clarity. Visual elements that echoed both the boldness of African creativity and the precision global brands expect.

It wasn’t just about looking better, it was about showing who we really are.

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The results spoke for themselves

Since the rebrand, we’ve seen a clear lift in key areas:

• Client inquiries increased by 37% within the first month of the relaunch

• Time on our website went up by over 40%

• Our team reported higher confidence in pitching and presenting work

• We signed two new international partnerships within the first quarter post-rebrand

But the biggest feedback came in small, powerful ways. A longtime client said,

“Now you look like the company I’ve always believed you were.” 

Another founder told us,

“Your new brand gave me the confidence to trust you with mine.”

That’s what branding should do.

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Your visual identity isn’t just decoration. It tells people what you stand for before you ever speak. It sets the tone for how people remember you. And when it’s done right, it opens doors you didn’t even know were closed.

If you’ve grown but your brand hasn’t caught up, maybe now’s the time.

We’d love to help.

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