What’s the cost of a bad design?

You want to know what really is the connective tissue between your brand and your audience?. Take a minute, probably one or two. Its your design, did you guess it right?

Your design is often the first conversation your business has with potential clients. From your logo and website to product packaging and social media graphics.

Design communicates your values, your promises, and your personality instantly and without words.

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Every interaction is a chance to strengthen (or weaken) your brand:

• A clean, intuitive interface can mean the difference between a quick bounce and a loyal customer.

• Thoughtful design makes products feel premium and gift-worthy, increasing perceived value.

• Cohesive design reinforces credibility and consistency across every channel.

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The Measurable benefits of investing in design

Harvard Business Review reports that design-driven companies outperform the S&P 500 by 219% over ten years. Why is it so? Because design directly influences customer decision-making.

A well-designed landing page guides the eye toward key actions. A product photo that captures texture and detail creates desire. Even a simple, well-placed “Buy Now” button can lift conversion rates significantly.

When your visuals, messaging, and layout are consistent, you spend less time fixing mistakes, managing fragmented campaigns, or clarifying confusing product details.

With a dedicated creative team or access to a subscription-based design service, businesses can launch campaigns quickly, adapt to market changes, and respond to trends before competitors.

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Breaking the Cost Mindset

Many decision-makers ask: “What’s the ROI of design?” The better question is: “What’s the cost of bad design?”

According to McKinsey, companies that integrate design into their business strategy achieve 32% higher revenue growth and 56% higher total returns to shareholders compared to their peers.

Bad design can:

• Turn customers away before they try your product.

• Cause confusion and increase refund or return rates.

• Damage brand trust and credibility.

• Make you invisible in a competitive market.

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Ready to invest in design that delivers?

Partner with Workspace Global to tap into expert creative support tailored to your ambitions.

Great design delivers on four core business outcomes

1. Credibility 

   A polished, professional aesthetic tells customers you’re trustworthy.

2. Usability 

   Thoughtful layouts and navigation help people get what they need, faster.

3. Differentiation 

   A unique brand identity sets you apart in crowded markets.

4. Emotional connection 

   Design creates feelings that foster loyalty and advocacy.