Program Objective

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The purpose of this pilot is to:

• Build a consistent outbound pipeline

• Establish a repeatable prospecting and conversion system

• Drive qualified sales conversations

• Support sustainable client acquisition

• Test and refine outbound strategy before scaling

 

This is a hands-on, execution-focused role with direct impact on revenue growth.

 

What Workspace Does

 

Workspace provides managed creative and digital execution teams for busy marketing teams through a monthly subscription model.

 

We operate as an embedded execution partner, supporting clients with:

 

• Ongoing design, web, and marketing execution

• Fast turnaround and structured delivery

• Predictable output without internal hiring

 

We are not a freelancer marketplace or a traditional agency.
Our model is built for organizations that require continuous execution, not one-off projects.

 

Ideal Customer Profile (ICP)

 

Workspace is best suited for organizations that:

• Have ongoing creative or digital execution needs

• Require consistent marketing, design, or web support

• Prefer not to hire in-house teams

• Value speed, reliability, and structured delivery

 

Primary segments include:

• Growth-stage SMEs (Main)

• Agencies & consultancies

• Accelerators

• Impact-driven organizations

 

BDR is expected to qualify intelligently, not operate on volume alone.

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Role Overview

This is a hybrid Business Development role combining outbound prospecting with early-stage deal progression.

 

You will not simply generate leads. You will be responsible for driving revenue momentum from first touch through to conversion readiness.

 

Core Responsibilities

 

Outbound Prospecting

• Cold email, LinkedIn outreach, and calling

• Lead sourcing and ICP targeting

• Building and managing outreach sequences

 

Lead Qualification

• Identifying decision-makers

• Assessing business fit and readiness

• Understanding client needs and urgency

 

Deal Progression

• Managing follow-ups and nurturing conversations

• Handling early objections

• Maintaining engagement and momentum

 

Sales Coordination

• Booking qualified meetings

• Supporting conversion into trials and paid plans

• Ensuring clean CRM tracking and handover

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Ownership Principle:
You are responsible for ensuring that no qualified opportunity is lost due to lack of follow-through.

 

Location & Market Focus

This role is London-based.

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Primary Market:

• United Kingdom (core focus)

 

Secondary Market:

• Ghana

 

You will be expected to:

• Engage UK-based prospects directly

• Support in-person meetings where required

• Contribute to market-specific insights and positioning

 

Activity & Performance Expectations

This role is built on consistency, discipline, and execution volume.

 

Expected Output:

• High daily outreach activity (multi-channel)

• Structured follow-up cadence

• Fast response times

• Accurate CRM management

 

Performance Measured By:

• Pipeline contribution

• Qualified meetings generated

• Conversion support

• Consistency of execution

• Professional communication and follow-through

 

Compensation Structure

This role operates under a performance-driven compensation model, designed to reward consistency and results.

 

The structure includes:

• A monthly stipend to support baseline activity and momentum

• Commission-based earnings tied to revenue contribution

• Allowances (including transport, where applicable for in-person engagement)

 

Full compensation details will be shared during the interview process.

 

What We Are Looking For

This is a mid-level Business Development role suited for individuals who can operate with structure, ownership, and commercial awareness.

 

We are looking for someone who:

• Has 2–5+ years experience in BDR, sales, or outbound roles

• Has experience working with growth-stage SMEs, understanding their needs, pace, and decision-making environments

• Is confident engaging and selling to C-suite and senior decision-makers

• Has experience working with UK or international markets (preferred)

• Is confident in cold outreach across email, LinkedIn, and calls

• Can manage multiple conversations and pipelines simultaneously

• Demonstrates strong commercial thinking, positioning, and communication skills

• Is highly responsive, organized, and process-driven

 

Strong Advantage (Not Required):

 

• Experience or exposure to design, branding, or digital marketing services

• Ability to clearly communicate the value of creative execution, brand strategy, and ongoing digital support to clients

 

You should be comfortable operating in a performance-led environment with clear expectations and accountability.

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What This Role Is Not

This role is not suitable for individuals who:

 

• Require constant supervision

• Struggle with outbound consistency

• Ignore CRM discipline

• Send unstructured or inconsistent messaging

• Avoid follow-ups or difficult conversations

• Are not comfortable being measured on performance

 

Application Requirements

To apply, please submit the following:

 

1. Professional Summary

• Your location (must be London-based)

• Relevant sales/BDR experience

• Markets or industries you’ve worked in

 

2. Video Introduction (1–2 minutes)

A short video recording covering:

• Your background

• Your experience with outbound sales

• Why you’re a strong fit for this role

 

3. Sales & Tools Experience

 

Briefly outline your experience with:

• CRM systems (e.g., HubSpot, Salesforce)

• Outreach tools (e.g., Apollo, Sales Navigator)

• Managing pipelines and follow-ups

 

4. Prospecting Approach

A short explanation of:

• How you approach outbound prospecting

• How you structure follow-ups

• How you stay organized across multiple leads

 

5. Sample Outreach

Submit:

• One cold email OR

• One LinkedIn outreach message

 

6. Availability

• Weekly availability

• Earliest start date

 

Evaluation Process

Candidates will be assessed based on:

 

• Communication and clarity

• Commercial awareness

• Outbound experience

• Responsiveness and professionalism

• Attention to detail

 

Shortlisted candidates will proceed to:

 

• Screening interview

• Practical assessment / role discussion

 

Final Note

This pilot is designed to identify individuals who can operate within a structured, high-performance outbound system.

 

We are building for:

• Consistency

• Accountability

• Execution discipline

• Revenue impact

 

This is an opportunity to be part of a foundational revenue function, with the potential to grow as the system scales.

 

If you are process-driven, commercially aware, and consistent in execution, we encourage you to apply.