Outbound Revenue Pilot

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Workspace is building a structured outbound motion to support predictable revenue generation across international markets.

The objective is not sporadic lead generation or short-term campaign spikes. The objective is predictable revenue: a repeatable system where outbound prospecting consistently produces qualified meetings and free trials with the right type of organizations.

We are building a small, focused revenue team responsible for establishing this outbound motion across the UK (London), with spillover effects in Ghana (Accra).

The outbound channels being deployed include:

• Cold email

• LinkedIn Sales Navigator outreach

• Cold calling

• Paid ads 

Cold calling will be deployed as a direct prospect engagement channel, designed to generate qualified conversations with decision-makers in organizations that match our target profile.

This brief focuses exclusively on high-quality outbound calling.

The engagement begins with a 3-month pilot. The purpose of this pilot is to determine whether cold calling can become a reliable channel for generating meetings with our ICP.

The Bigger Goal
Workspace is building toward a single objective: predictable revenue.

This means moving away from inconsistent, relationship-driven deal flow and toward a repeatable, systemized acquisition engine that can generate a steady pipeline of qualified opportunities across multiple markets.

Outbound (email, LinkedIn, calling) and inbound (paid ads) are not isolated activities. They are components of a broader system designed to:

• Consistently generate qualified conversations

• Convert those conversations into free trials

• Convert free trials into paying clients

The goal is not volume for the sake of volume. The goal is relevance, consistency, and conversion.

What Workspace Is
Workspace provides managed creative and digital production teams via monthly plans.

We help organizations execute design, web, and digital marketing work consistently, without the friction of traditional hiring or outsourcing models.

This means:

• No full-time hires

• No freelancer sourcing or management

• No slow, project-based agencies

Instead, clients get structured, ongoing execution capacity with clear scope, fast turnaround, and predictable delivery.

Workspace is not a marketplace of freelancers, and it is not a traditional agency.

• Unlike freelancers, we do not operate as individual contributors or ad hoc hires.

• Unlike agencies, we do not run one-off projects with long timelines and inconsistent output.

We operate as a production partner, embedded into our clients’ workflows to support continuous execution.

Our model is designed for organizations with ongoing, repeatable needs, not one-time projects.

How Our Services Are Structured
Workspace offers plans across three primary customer segments, although our main targets are SMEs:

For Brands:
Ongoing creative and digital execution for businesses at different stages of growth.

• Workspace Growth Plan: for early-stage founders building a complete brand foundation (identity, core assets, initial presence), for growing companies that require fast, consistent graphic design output across channels, and for established businesses scaling their digital presence through websites, platforms, and marketing campaigns.

The plan is designed for continuous delivery, not one-off projects.

Secondary Products: For Agencies + For Accelerators
Workspace acts as an embedded production layer, enabling agencies to increase capacity, protect margins, and remove the operational burden of managing internal teams. Workspace provides cohort-wide design and marketing support to ensure every founder is ready to launch and raise.

Key Positioning
Workspace is best suited for organizations that:

• Have ongoing execution needs (not one-time projects), although we do help with one-time projects if necessary

• Require consistent output across design, web, or marketing

• Want to avoid hiring internally or managing freelancers

• Value speed, predictability, and structured delivery

We are not a fit for companies looking for:

• Low-cost freelance work

• Irregular or undefined scope

We primarily support SMEs, although we also work with:

• Accelerators and venture programs

• Consultancies

• Agencies

• Impact organizations

These organizations typically require high-quality, flexible execution support, often across design, product, or growth-related functions.

Our model is built around enabling these companies to move faster and execute more effectively without expanding internal teams.

Because of this, the quality of client fit is critical. Not every company is a good fit, and outreach must reflect that level of discernment.

The Ideal Customer Profile (ICP)
The organizations we are targeting include:

• Marketing teams of fast growing SMEs

• Startup accelerators and venture programs

• Business consultancies

• Creative and digital agencies

Typical characteristics of the organizations we target:

• International or growth-oriented businesses

• Companies operating in digital, tech-enabled, or innovation-driven sectors

• Teams that frequently require external creative or product execution support

Additional Targeting Hypothesis:
We are currently operating with the following assumptions, which the outreach process should help validate:

• Businesses generating $100K+ annual revenue (minimum)

• Business owners typically 25+ years old

• Marketing managers or growth leads within mid-sized brands (e.g., neither large companies like Apple nor small local companies)

• Organizations with ongoing marketing or product execution needs (e.g., companies who post scaling signals like "hiring designer")

The goal of outreach is to secure conversations with decision-makers, including:

• Founders

• Managing directors

• Heads of growth

• Heads of marketing

• Operations leads

These conversations should lead to either:

• A qualified discovery meeting, or

• A free trial engagement

The Objective
The objective of this role is to determine whether outbound calling can consistently produce qualified meetings with ICP organizations.

Over the course of the engagement, the caller should demonstrate the ability to:

• Reach relevant decision-makers

• Clearly communicate the value of the conversation

• Book meetings with genuine potential relevance

Over a 3-month pilot, the selected specialist will be responsible for designing, executing, and optimizing cold outreach campaigns capable of generating:

• Qualified meetings

• Opportunities for free trials

• Measurable outbound engagement data

The success of this pilot will determine whether this channel becomes a permanent part of the company’s revenue engine.

Scope of Work
The caller will be responsible for:

Outbound Prospecting

• Calling companies that match the ICP

• Reaching relevant decision-makers

• Initiating professional, structured conversations

Opportunity Identification

• Determining whether there is a legitimate reason for a conversation

• Identifying interest in learning more about Workspace

Meeting Booking

• Scheduling qualified meetings

• Ensuring prospects are properly briefed before meetings

Record Keeping

• Logging call outcomes

• Providing notes on prospect context

Pilot Deliverables (3 Months)

The pilot period will be used to determine whether cold calling can consistently generate meaningful conversations with the right organizations.

Expected outcomes include:

• Qualified meetings with decision-makers

• Conversations that demonstrate genuine relevance to the ICP

• Reliable outbound call activity

Performance will be evaluated based on:

• Quality of meetings booked

• Relevance of the organizations contacted

• Consistency of outreach activity

What We Are Looking For
We are not looking for generic lead generation freelancers/ agencies.

The ideal candidate will:

• Have experience with B2B appointment setting

• Be comfortable calling UK companies

• Speak fluent professional English

• Be confident speaking with senior decision-makers

Experience calling into agencies, consultancies, or startup ecosystems is highly valuable.

What This Role Is Not

This role is not suitable for:

•  High-volume, script-only callers focused purely on dialing numbers 

•  Generic appointment setters without experience in B2B or decision-maker conversations 

•  Call centers optimizing for volume over conversation quality 

•  Freelancers relying on rigid scripts without the ability to adapt in real time 

•  Vendors who cannot clearly explain how they qualify prospects and determine relevance 

•  Individuals uncomfortable speaking with senior decision-makers (founders, directors, heads of departments) 

•  Anyone treating cold calling as a transactional activity rather than a structured qualification process 

We are looking for someone who understands outbound calling as a targeted, high-quality conversation channel, not a volume-driven task.

Application Requirements
To ensure we are evaluating serious, high-quality partners, we require a structured proposal as part of the application.

Submission Requirements:

Please submit a concise proposal (maximum 4–5 pages) covering the following:

1. Relevant Experience

•  Overview of your experience with B2B cold calling / appointment setting 

•  Specific experience calling into UK markets 

•  Experience speaking with senior decision-makers (founders, directors, heads of departments) 

•  Any experience working with agencies, consultancies, or startup ecosystems 

2. Campaign Examples (Required)

Provide 2–3 examples of outbound calling campaigns you have worked on, including:

•  Target audience and industry 

•  Call objective (e.g., meeting booking, qualification, lead warming) 

•  Typical call volumes 

•  Key outcomes (connect rate, meetings booked, conversion rates) 

•  What worked and what did not 

3. Calling Approach & Qualification Methodology

•  How you approach cold conversations with decision-makers 

•  How you qualify whether a prospect is relevant 

•  How you handle objections and gatekeepers 

•  How you balance volume vs. conversation quality 

4. Pilot Approach (High-Level)

•  How you would approach the first 30–60 days of this pilot 

•  How you would get up to speed with the ICP 

•  How you think about improving performance over time 

•  What “good” looks like in terms of call outcomes 

5. Tools & Workflow

•  Tools you use for calling, tracking, and logging activity 

•  CRM or systems used for managing outreach 

•  How you document and report call outcomes 

6. Availability & Coverage

•  Time zone and working hours 

•  Ability to cover UK calling windows 

•  Expected weekly calling capacity 

7. References (Strongly Preferred)

•  1–2 client references or companies you have worked with 

•  Any case studies or verifiable proof of results 

Evaluation Process
Applications will be evaluated based on:

•  Demonstrated experience and results 

•  Ability to communicate with senior decision-makers 

•  Depth of understanding of outbound calling as a qualification channel 

•  Clarity and structure of thinking 

•  Relevance to our ICP and business model 

Shortlisted candidates may be invited for a working discussion to walk through their approach in more detail.