A Strategic Guide to Building Automated Customer Journeys That Drive 3-5x ROI Table of Contents Introduction: Why Lifecycle Marketing Is Your Competitive Advantage The 5 Stages of Customer Lifecycle Marketing Building Your Lifecycle Marketing Stack (Without Breaking the Bank) Stage-by-Stage Implementation Guide Case Study: How Netflix Wins Back Churned Subscribers Why Lifecycle Marketing is your SMB Competitive Advantage The Hard Truth:  Acquiring a new customer costs 5-25x more than...